Strategic & Tactical Consulting

Development, execution and measurement of multi-channel
programs designed to help build or strengthen brands.

Services include:

  • Research
  • Partnership development
  • Game planning
  • Budget development

Partnership Negotiation & Activation

Maximizing investments by leveraging all benefits, incorporating experiential elements and developing ancillary programs like retail promotions, call to action campaigns and online tie-ins.

Services include:

  • Negotiation
  • Management
  • Activation
  • Measurement
  • Partner compliance

Engagement

Developing brand affinity and advocacy through program activations that allow consumers to experience the brand first hand and open up two-way communication.

Services include:

  • Retail programs
  • Contests and sweepstakes
  • Social media
  • Sampling and demonstration
  • Direct marketing

Retail/POS Marketing

Building brand awareness and loyalty while strengthening the relationship between retailers, vendors and consumers.

Services include:

  • Program development
  • Sell-in strategies
  • Creative development
  • Asset production and distribution
  • Store compliance

Special Events

Turn key events including concepts, budget and planning, logistics, negotiation, execution, staffing and fulfilment.

Services include:

  • Theme development
  • Budgeting and procurement
  • Vendor management
  • Venue negotiation
  • Event management
  • Staffing including street teams and brand ambassadors