Strategic Planning / Brand Awareness / Lead Generation / Consumer Engagement
SunPower wanted to create a powerful statement in the ultra competitive solar energy category by showcasing their products, educating consumers, differentiating their brand, developing partnerships and generating new business.
Create a 10 year strategic sales and marketing partnership with the San Francisco 49ers and Levi’s Stadium that would integrate SunPower’s best of breed technology while engaging fans in a fresh, dynamic way.
Over 1100 SunPower high efficiency solar panels were installed at the stadium generating enough electricity to power all 49ers home games and helping the facility to achieve Gold Leed certification. Echo developed a strategic game plan to leverage all partnership assets including branding, media, hospitality, direct marketing and fan engagement. The strategy for fan engagement is designed to Entertain>Engage>Educate>Empower. Echo helped develop and is currently activating a custom designed videogame experience called the Solar Showdown that is deployed in three key areas within the stadium generating huge buzz and thousands of new customer leads.