Central Garden & Pet

Strategic Planning / Brand Awareness / Partnership Activation / Retail


Central was looking for a way to differentiate its products from its competition, improve its relationships with key retailers and drive sales.


Develop partnerships with sports properties that had high visibility (i.e. NFL, MLB, NCAA, etc.) to the target audience, allowed branding opportunities and dynamic retail tie-ins for Central’s key brands such as Nylabone, AvoDerm, and Kaytee.


  • Secured end cap space at 2000+ retail locations with Key accounts for Family Fantasy Day Sweepstakes and Dog Day at the Park events
  • Generated over 150,000 new entries to Central’s direct marketing database
  • Generated over $1 million dollars in incremental revenue through end-cap sales
  • Strengthened relationships with key retail partners like Petco
  • Developed content for social media including viral videos, Facebook promotions and Twitter campaigns
  • Generated major buzz and positive PR through establishment of new Guinness World Record
  • Raised significant funding and awareness for animal welfare organizations

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