Strategic Planning / Brand Awareness / Partnership Activation / Retail
Central was looking for a way to differentiate its products from its competition, improve its relationships with key retailers and drive sales.
Develop partnerships with sports properties that had high visibility (i.e. NFL, MLB, NCAA, etc.) to the target audience, allowed branding opportunities and dynamic retail tie-ins for Central’s key brands such as Nylabone, AvoDerm, and Kaytee.