Strategic Planning / Brand Awareness / Recruitment/ Partnership Marketing / Lead Generation
Code 3 Associates, a 501c3 non-profit who is dedicated to the rescue of animals during times of disaster, wanted to raise awareness of their specialized training and animal rescue efforts in new markets, increase membership numbers, and secure incremental donations to support their work.
Develop strategic partnerships, orchestrate public relations activity and create special events within the pet industry that create new opportunities for Code 3 to reach a broader audience and engage with individuals and organizations who share their passion for helping animals.
Echo conceived and developed the Animal Disaster Relief Alliance (ADRA) as a way to connect pet product manufacturers and distributers with disaster relief organizations lead by Code 3. The ADRA helps to speed up the distribution of needed products and services during times of disaster through a dedicated communications network. The ADRA was launched at the 2015 Global Pet Expo with Central Garden & Pet signing on as a founding partner. Echo then developed and executed a strategic game plan including exposure through our Bark at the Park program to leverage all partnership assets including branding, media, hospitality, direct marketing, and fan engagement that reached millions of potential new members and partners.