Strategic Consulting / Partnership Marketing / Product Launch / Public Relations / Retail
OtterBox was looking for a unique way to launch their new indestructible phone case, the Armor Series and promote their relationship with AT&T Wireless Stores, a key retailer for them. Their original plans fell through at the last minute and Echo was tasked with putting together a complex plan in less than three weeks.
Develop a PR event at the new flagship AT&T store in Chicago that would exemplify the new phone case’s toughness and drive traffic to the store where the product is exclusively sold.
Developed a partnership with the Chicago Blackhawks where Chicago’s ”toughest” hockey legends, Bobby Hull and Eddie Olczyk appeared in store to help demonstrate and build excitement for the product. The media event was promoted using outdoor, on-line and social advertising channels and was complemented by in game advertising, promotions and video board features throughout that evening’s NHL game. The launch was a huge success and Echo was retained by OtterBox to create similar events in New York and other markets.