Animal Rescue Foundation (ARF)

Strategic Planning / Brand Awareness / Partnership Marketing / Lead Generation


Tony La Russa’s Animal Rescue Foundation or ARF wanted to raise awareness of their animal rescue and adoption efforts in new markets, as well as secure incremental donations to support their work and mission.


Create partnerships with companies and other organizations to expand ARF’s reach and amplify their voice while developing marketing, fundraising and public relations opportunities for ARF in new markets.


For over a decade, Echo has developed and activated numerous partnership marketing programs for ARF including a long term partnership with Echo’s client, Central Garden & Pet. As part of this relationship, Echo integrated ARF into the Bark at the Park program, a marketing partnership with select MLB teams, that creates millions of media impressions and hundreds of thousands of engagements for ARF with baseball fans around the country. As a welfare partner, ARF was made the beneficiary of donation efforts from both Central Garden and Pet and the participating teams resulting in more than $200,000 in donations to support their work.