Echo Marketing develops and executes engagement marketing solutions on behalf of clients seeking to connect directly with consumers through interactive programs built around sports, entertainment and lifestyle properties and platforms.
We love sports because at its best, sports can exemplify high achievement and success. Sports is a great parable for life itself and there are a number of things one can observe on the athletic field that translate to the classroom, the boardroom or even personal relationships.
Whatever happened to sex sells? It used to be if you wanted to market something, you put a pretty woman or handsome man in the ad, air-brushed it (that’s like Photoshop to anyone under 40) and blanketed print and TV with as much reach and frequency as you could afford. Pretty people have been used […]
We’ve hired a lot of people over the years and not surprisingly, most were former athletes either at the high school or college level. It seems only natural that an agency that specializes in sports marketing would hire athletes. After all, people tend to work in fields that they have a passion for or some experience […]
Sports has been the backdrop for numerous films over the years. Some have been among the best films ever committed to celluloid or hard drives as the case may be now. The good ones usually say something about our culture that is so much deeper than sports.