We’ve hired a lot of people over the years and not surprisingly, most were former athletes either at the high school or college level. It seems only natural that an agency that specializes in sports marketing would hire athletes.  After all, people tend to work in fields that they have a passion for or some experience in. It might seem counter intuitive, in the technology era, to hire people who spent more time in the gym or on the field than in front of a computer, but sports has a way of preparing people for the realities of the workplace that we find invaluable.

There are many reasons why we hire athletes.

They are resilient. Anyone who plays sports has had to deal with loss, injury, failure, competition and defeat. We tend to learn more from our hardships and mistakes than from our victories and anyone who has competed in sports has learned plenty.

They are focused. Okay, so some are more focused than others, but successful athletes need more than just athletic ability. They must be able to ignore distractions, channel their emotions and focus on the task at hand.

They are team oriented. Athletes understand and appreciate the value of working together to achieve goals. As a small business, we have no choice but to work as a team and like all teams, we are only as strong as our weakest player.

They are committed. If you are going to be successful at something, you need to dedicate yourself to improving your skills (practice) in order to master your craft. I’ve seen a lot of “natural ability” wasted on people who simply take their talent for granted and fail to prepare.

They are competitive. I’ve never, ever met an athlete who enjoyed losing. Competition is healthy and can bring out both the best and worst in people. The business world is a dog eat dog environment and while you don’t always win, you have to compete.

Game on.