Sam is a seasoned sales and marketing executive with a twenty-five year track record of success developing partnerships in sports, entertainment and lifestyle. Sam helps lead Echo’s new business development initiatives while managing relationships with several clients who leverage his expertise in sales, technology and media to help them generate new business, build brand awareness and drive additional revenue. Prior to Echo, Sam served as Vice President of Business Development at IMG where he helped develop new properties and events like UltimateBid.com and The High Tech Golf Challenge and spearheaded the creation of technology-driven initiatives like web sites and cyber-villages for existing events. Sam was also part of IMG’s renowned consulting team delivering strategic and tactical services to companies including, Intel, Wells Fargo Bank, Yahoo!, Philips Electronics and LG. Prior to IMG, Sam spent 10 years in television production and syndication developing and marketing programs like The Muppets, TV.com, Tic Tac Dough and Day to Day Live. Sam is a graduate of U.C. Berkeley. He lives in Tiburon, CA with his wife and three children.
December 15th by Echo Marketing
We love sports because at its best, sports can exemplify high achievement and success. Sports is a great parable for life itself and there are a number of things one can observe on the athletic field that translate to the classroom, the boardroom or even personal relationships.
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Whatever happened to sex sells? It used to be if you wanted to market something, you put a pretty woman or handsome man in the ad, air-brushed it (that’s like Photoshop to anyone under 40) and blanketed print and TV with as much reach and frequency as you could afford. Pretty people have been used […]
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We’ve hired a lot of people over the years and not surprisingly, most were former athletes either at the high school or college level. It seems only natural that an agency that specializes in sports marketing would hire athletes. After all, people tend to work in fields that they have a passion for or some experience […]
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December 15th by Echo Marketing
Sports has been the backdrop for numerous films over the years. Some have been among the best films ever committed to celluloid or hard drives as the case may be now. The good ones usually say something about our culture that is so much deeper than sports.
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