Doug founded Echo Sports Marketing in 2002. Doug oversees all Echo business and has negotiated and supervised relationships with a vast array of partners including: US Ski and Snowboard Team, NBA/WNBA, US Postal Service Cycling Team, AVP, PGA, USTA, Major League Soccer, FIFA, NCAA, Maui Invitational, NHL, NASCAR and IRL Racing Series, as well as an extensive number of professional and collegiate teams and properties. Before establishing Echo, Doug was Vice President of Gravity Television and Sports Marketing, supervising the Yahoo! Sports Marketing and the Yahoo! Sports Sponsorship Sales partnerships. Prior to joining Gravity, Doug was Vice President of MGO Marketing Group, managing the Yahoo! Sports, Bill Graham Presents and Pacific Bell accounts. Preceding MGO, Doug was the Director of Sales and Marketing for the Oakland Athletics Baseball Company. Doug started his career as a Media Planner for McCann Erickson in San Francisco. Doug is a graduate of U.C. Berkeley. He lives in Orinda, CA with his wife and four children.
December 15th by Echo Marketing
We love sports because at its best, sports can exemplify high achievement and success. Sports is a great parable for life itself and there are a number of things one can observe on the athletic field that translate to the classroom, the boardroom or even personal relationships.
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Whatever happened to sex sells? It used to be if you wanted to market something, you put a pretty woman or handsome man in the ad, air-brushed it (that’s like Photoshop to anyone under 40) and blanketed print and TV with as much reach and frequency as you could afford. Pretty people have been used […]
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We’ve hired a lot of people over the years and not surprisingly, most were former athletes either at the high school or college level. It seems only natural that an agency that specializes in sports marketing would hire athletes. After all, people tend to work in fields that they have a passion for or some experience […]
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December 15th by Echo Marketing
Sports has been the backdrop for numerous films over the years. Some have been among the best films ever committed to celluloid or hard drives as the case may be now. The good ones usually say something about our culture that is so much deeper than sports.
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